SnowHow Campaign

Welcome to “SnowHow,” a campaign by OGRA to remind drivers to safely navigate winter roads by slowing down, being patient and giving plows plenty of space.

We’re sharing the message across Ontario and equipping our members with tools to spread the word locally, with opportunities to direct people to your municipal website.

The campaign is social media-driven and easy to share on a variety of platforms. Please use #snowhow so we can create an Ontario-wide conversation raising awareness about safe winter driving. All of our videos are available on YouTube at We’ll also be on Twitter, @snowhow_ca and Instagram, 
Please click and download any of the materials below. If you need help, please contact Rachel Swiednicki.

Social Media 

Tweets and twitter cards remind folks to drive safely. Also, please remember to like/follow us @snowhow_ca on Twitter and on Instragram.

Print Ads

SnowHow Campaign Ad Size


SnowHow Campaign Poster Size

A news release template that you can localize for your community and fact sheet to share with media.

Online Ads

We have a series of animated ads that can be used for online advertising and apps.

Big Box Size (300px x 250px) -

Big Box Size (300px x 250px) -

Leaderboard (928px x 90px)

OGRA wishes to thank the Ministry of Transportation for financial support in creating the SnowHow Campaign.